WPForms is a form-builder plugin for WordPress websites. Site owners use its drag-and-drop editor to build contact forms, surveys, registration forms and payment forms, with help from an AI-assisted builder. The plugin is installed on the customer's own WordPress site. The vendor says the product is GDPR and CCPA compliant.
The operator is WPForms, LLC, and its terms are governed by Florida law. According to the vendor, form submissions are stored in the site's own WordPress database rather than on third-party servers. The optional Lite Connect service keeps a backup of form entries on WPForms infrastructure, and the location of that infrastructure is not stated. For the Mercado Pago add-on, card fields are hosted by Mercado Pago. As a US company, WPForms LLC may have its online services subject to US law. For a European organisation, the practical steps are an EU web host for the WordPress site and a review of each optional online service before it is switched on.