Zoho Marketing Automation is a multichannel marketing platform from Zoho, previously known as Zoho MarketingHub. It captures leads through sign-up forms, pop-ups and landing pages and nurtures them with automated campaigns across email, SMS, WhatsApp and social media. It also offers engagement-based lead scoring, behaviour-driven customer journeys, a marketing calendar, e-commerce follow-ups and closed-loop reporting. It integrates with Zoho CRM and is delivered as SaaS.
Zoho Corporation Pvt. Ltd. is an Indian company; the Zoho group has entities in the United States, the Netherlands and elsewhere, and Zoho says it is privately held without outside investors. Zoho's group documentation lists data centres in the United States and in the EU, the latter operated through Zoho Corporation B.V. in Utrecht, with an Indian group entity named as sub-processor. The product page does not state hosting regions for this product, so the data centre should be confirmed before sign-up. Zoho will sign a data processing addendum and relies on standard contractual clauses for transfers outside the EEA.