Accutics is a Copenhagen-based software company whose SaaS platform helps marketing teams define, standardise and validate campaign tracking before a campaign goes live. It is used to align campaign naming and tracking across an organisation and to check data before it reaches analytics tools, ad platforms, CRM systems and data warehouses. The product is aimed at marketing, data and analytics teams and media agencies, and is accessed through a web application.
The company was founded in 2017 and describes itself as backed by Nordic investors; it does not name a majority owner on its company page. Its headquarters are in Denmark, inside the European Union, so the company is subject to EU data protection law. The public website does not state where customer data is hosted or which sub-processors are used, so organisations should request these details before connecting their campaign data. Customers in Europe can ask for a data processing agreement and for information on where campaign data is stored.