EU Sovereignty Score
Non-EU vendorMarketingHeadquarters: US

Act-On: sovereignty score and 8 European alternatives

Act-On is a marketing automation platform for mid-sized and enterprise marketing teams. It supports multichannel customer journeys across email, SMS, social, web, events and direct mail, and includes AI features such as predictive lead scoring, subject line optimisation and content creation. It also offers attribution reporting, integrations with CRM systems such as Salesforce and Microsoft Dynamics, and help with implementation and deliverability. The service is delivered as SaaS with a customer login.

Act-On is provided by Act-On Software, Inc., headquartered in Portland, Oregon, in the United States. The company is therefore subject to US jurisdiction, including the CLOUD Act. Its privacy policy states that Act-On acts as a processor for customer content and that information may be processed and stored anywhere in the world. For transfers from the EEA it cites the EU-US Data Privacy Framework and standard contractual clauses. The vendor does not publish a fixed data location in the EU. The software is not open source. European organisations should therefore have the data location agreed contractually.

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Sovereignty score
17 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-210
    Headquartered in the US: CLOUD Act and FISA 702
  • Data residency SOV-30
    No hosting in Europe (US)
  • Cryptographic key sovereignty SOV-320
    Key management with a non-European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-615
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 10, 2026
Headquarters
US (US)Verified by hand
EU adequacy decision
Only for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty model
Vendor-hosted (non-EU)Verified by hand
Data hosting
USVerified by hand
Open-source
NoVerified by hand
GDPR-compliant
YesVendor-stated
Category
Marketing
Type
Product
Website
act-on.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Act-On

The European alternatives to Act-On come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

84 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Act-On

Act-On is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

Act-On hosts data outside the EU (US). Personal data therefore leaves the EU, which requires a transfer mechanism under the GDPR and pulls the data residency score down.

Act-On is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Act-On together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Act-On?

It depends on your use case. Strong EU alternatives to Act-On include AGNITAS, Clever Elements and E-goi. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Act-On?

Yes. Open-source EU alternatives to Act-On include AGNITAS. These keep your data fully under your own control and let you self-host if you want to.

Is Act-On GDPR-compliant and where is the data hosted?

Act-On is headquartered in US and hosts data in US. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 10, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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8 European alternatives to Act-On — GDPR-compliant & EU-hosted · EU Sovereignty Score