ActiveCampaign is a marketing automation platform that combines email marketing, SMS and WhatsApp messaging, CRM and AI agents that draft and run campaigns. Businesses use it to build automated customer journeys, send personalised messages and connect marketing data to other tools through integrations. It is delivered as software as a service with a free trial and is not open source.
ActiveCampaign is a privately held company founded in 2003 and headquartered in Chicago, Illinois, with further offices including Dublin and Krakow. As a US company it is subject to US law, including the CLOUD Act, wherever contact data is stored. Its own hosting policy states that the company is located in the United States, that processing by support, security teams and sub-processors may occur outside the hosting region, and that regional hosting is not a guarantee of compliance with a customer's residency obligations. European organisations should review the data processing agreement and sub-processor list before loading customer contacts.