Insightly is a customer relationship management (CRM) and project management application. The company describes itself as an Unbounce company, after Unbounce acquired it in July 2024, and the two brands continue as separate products. The software is offered as a service and is used to manage contacts, sales opportunities and projects.
Press coverage of the acquisition describes Insightly as San Francisco-based. According to the same reports, Unbounce is a Vancouver company controlled by Crest Rock Partners, a private equity firm based in Denver. The privacy policy, however, gives a Vancouver, British Columbia address for Insightly, Inc., so the headquarters is not fully settled. The policy says personal information may be stored anywhere in the world, including the United States, and names no European hosting option. The company offers a data processing addendum on request. For a European organisation, the US ownership and storage points are the relevant considerations.