Marfeel is an online platform for media publishers. It combines audience analytics, personalisation, a recommender module and the Amplify publishing tool, which is promoted with the tagline "write once, publish everywhere". Publishers use it through an online account. The product focuses on content performance and audience growth rather than on a stand-alone content management system.
Marfeel Solutions S.L. is registered in Barcelona, Spain. According to its privacy policy, the company acts as a data processor for its publisher customers, who are the controllers. Services are hosted with the French provider Scaleway, and the policy states that the database servers are located within the EU. Processing outside the EU or EEA is possible, but only through subcontractors with adequate safeguards and with the publisher's written authorisation. No self-hosting option is mentioned on the website, so European customers should record the processing locations in their contract.