Non-EU vendorProduct Feedback & RoadmappingHeadquarters: US

Medallia: sovereignty score and 8 European alternatives

Medallia is an experience management platform that collects feedback from customers and employees across many channels, including web, social, text, video, speech and contact centres. AI and analytics surface themes, root causes and summaries, and insights are routed to the roles that follow them up. The product is delivered as a cloud service and connects to other systems through integrations.

Medallia, Inc. is headquartered in the United States (McLean, Virginia), so US laws such as the CLOUD Act can apply. Its privacy policy says data may be processed in the United States and other countries and does not name regions. In 2018 Medallia announced a production data centre in Frankfurt; Medallia publishes no current list of regions for the main platform. Medallia offers a data processing agreement that includes standard contractual clauses and is certified under the EU-US Data Privacy Framework. Ask for the current data region and sub-processors before adoption.

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Sovereignty score

27 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-210
Headquartered in the US: CLOUD Act and FISA 702
Data residency SOV-350
Hosting inside and outside Europe (US, EU)
Cryptographic key sovereignty SOV-320
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-615
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 11, 2026

Headquarters	US (US)Verified by hand
EU adequacy decision	Only for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	US, EUVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Category	Product Feedback & Roadmapping
Type	Product
Website	medallia.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Medallia

The European alternatives to Medallia come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

20 European Product Feedback & Roadmapping vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Medallia

Medallia is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

Medallia hosts data in US, EU. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Medallia is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Medallia together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Medallia?

It depends on your use case. Strong EU alternatives to Medallia include airfocus, Condens and Feature Upvote. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Medallia?

Our list of EU alternatives to Medallia is mostly commercial options. Browse the category on the map for open-source choices.

Is Medallia GDPR-compliant and where is the data hosted?

Medallia is headquartered in US and hosts data in US, EU. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 11, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Product Feedback & Roadmapping

Product Feedback & Roadmapping: Collecting, prioritising and communicating customer feedback and product roadmaps. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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