Simple Analytics is a privacy-oriented website analytics service for teams that want traffic, referrer, event and campaign insights without analytics cookies, IP address storage or persistent visitor profiles. It tracks pageviews, referrers, UTM campaigns, goals, funnels and custom events, with automatic tracking of outbound links, email clicks and common file downloads. Further features are server-side events, an Events Explorer for viewing and exporting events, an API for dashboards and exports, and an AI assistant. Setup takes a single script tag, and the service is delivered as SaaS.
Simple Analytics B.V. is a company in the Netherlands and presents itself as EU-owned. According to the vendor, data is stored in the Netherlands and is not transferred outside the EU. Infrastructure comes from Worldstream and Leaseweb, spread across providers for redundancy. The vendor states that it sets no cookies, and it publishes its data collection practices and subprocessors on its website. For a European organisation this means a Dutch vendor under EU law with EU-based hosting.