Tracify is a tracking and marketing attribution platform from Tracify GmbH in Munich. It combines hybrid tracking, AI-based user matching and behaviour-based attribution, and provides dashboards and APIs for measuring marketing performance. The product is delivered as a hosted service and is not open source.
Tracify GmbH is a German company based in Munich, and its privacy notice refers to the GDPR, lists data subject rights and names a data protection officer. Part of the processing takes place in the EU, for example with Google BigQuery in Ireland, but several services named in the notice come from US providers, including Cloudflare, HubSpot, Webflow and Meta. The notice provides no formal sub-processor list or customer data processing agreement. European organisations should request both before use, since the notice states that the list can be requested from the company.