Upsales is a Swedish sales platform for sales teams. It covers customer and contact management, pipeline tracking, follow-up activities and AI-supported suggestions for deals, and is offered as a web-based service. The operating company, Upsales Nordic AB, is based in Stockholm at Kungsgatan 49. The product is aimed at sales teams that want to identify and follow up on new business opportunities.
As a Swedish company, Upsales Nordic AB is subject to the GDPR and EU law. Its privacy policy states that personal data is mainly processed within the EU and EEA, and that customer data is processed under a data processing agreement with the customer. Some marketing and analytics tools, including Google, Meta, LinkedIn and Cookiebot, may transfer data to the United States under the EU-US Data Privacy Framework or standard contractual clauses. The hosting provider for customer data is not named, so organisations should confirm the hosting location before signing up.