Whatagraph describes itself as an agentic marketing intelligence platform that brings cross-channel marketing data into one governed layer for reporting, monitoring and action. Agencies and brands use it to build reports and dashboards, and its agents run in the cloud on a schedule. It is offered as an online service. The contracting entity named in the terms is Whatagraph B.V., registered in Amsterdam, the Netherlands.
Because the company is registered in the Netherlands, it is established in the EU. Its privacy policy, however, states that personal information may be stored and processed in the United States, in Europe or in other countries where Whatagraph, its affiliates or service providers have facilities. The policy names third-party services such as Google Analytics and Facebook. It does not publish a sub-processor list, a GDPR statement or a data processing agreement. European organisations that plan to connect personal data to the platform should request these documents and check the transfer safeguards first.