Zoho Campaigns is a web-based email marketing tool from Zoho. It offers a drag-and-drop editor with templates, automated workflows such as welcome series and re-engagement journeys, A/B testing, and reporting on opens, clicks and deliveries. According to the vendor it also covers SMS and WhatsApp campaigns and integrates with Zoho CRM. It is delivered as SaaS and aimed at smaller teams.
Zoho Corporation Pvt. Ltd. is an Indian company, and the Zoho group has entities in the United States, the Netherlands and elsewhere. Zoho says it is privately held and has never taken money from investors. Zoho Campaigns runs in separate regional data centres, including Europe, the United States and India; the data centre follows the domain on which the account is registered. For the EU data centres, Zoho Corporation B.V. in Utrecht is listed, with an Indian group entity named as sub-processor. Zoho will sign a data processing addendum and relies on standard contractual clauses for transfers. For a European organisation, choosing the EU data centre at sign-up is the key decision.