Cohort is a customer loyalty platform from the French company Cohort, which calls it 'Smart Loyalty'. CRM and loyalty teams build campaigns without code in which customers take actions, such as posting on social networks, taking a challenge or submitting user-generated content. They pick a template and attach a reward such as points, badges or discounts. The platform generates the customer-facing pages automatically, builds dynamic segments and so enriches CRM or CDP data. It does not replace the existing loyalty engine: connectors synchronise the data with the tools already in place.
According to its terms of service, Cohort is incorporated under French law with its seat in Paris, France. The site names no parent company. Where the product's data is hosted is not stated on the site. The privacy policy refers to the GDPR and says that transfers outside the EEA rely on an adequacy decision or contractual safeguards. Because the platform processes personal data of your customers, ask beforehand about the hosting location, the sub-processors and the data processing agreement.