Contentful is an API-first content platform (headless CMS) that organisations use to model, manage and deliver structured content to websites, apps and other channels through APIs. Editors work in a web application, developers retrieve content through APIs. The service is delivered as software as a service and, according to its documentation, delivers content worldwide through networks such as Fastly and Amazon CloudFront. Salesforce plans to integrate the platform into Customer 360 and Agentforce.
Contentful was founded in Berlin in 2013. Salesforce, a US company, completed its acquisition on 1 September 2026, so Contentful has a US parent, which can make US legislation such as the CLOUD Act relevant. Data is stored in the US by default. Contentful offers EU data residency as an option, on Premium plans only: content and user profiles are then stored in AWS Ireland, with backups in AWS Frankfurt. Contentful itself states it cannot guarantee that data stored in the EU is only processed in or accessed from the EU.