Cordial is a cross-channel marketing platform for email, SMS and mobile app messaging. It combines these channels with a built-in customer data platform, identity resolution, journey orchestration and personalisation, and an AI product called Cordial Edge AI. Organisations use it to run customer messaging across channels. It is delivered as a cloud service operated by the vendor, and the sources reviewed do not describe a self-hosted version.
The privacy policy names Cordial Experience, Inc. as the controller, with an address in San Diego, California, United States. It states that personal data is stored and processed on servers located in the United States, and it names no data centres or cloud regions. The sources do not name a parent company. For a European organisation, personal data is processed by a US company on US servers, so transfer arrangements and exposure to US law should be assessed before use.