Forsta is a platform for market research and for measuring customer, brand and employee experience. The HX Platform brings together different kinds of data, from surveys to qualitative research, and adds AI features for analysis. Forsta also provides services such as consulting, onboarding, participant management and technical assistance. According to its privacy notice, surveys run either in Forsta's own SaaS environments or on the customer's servers.
Forsta was acquired in 2022 by the US company Press Ganey, which is based in South Bend, Indiana, from the investors EQT and Verdane. At the time of the deal EQT described Forsta as headquartered in London. The privacy notice names Forsta AS as the controller for the EEA and Forsta Worldwide Ltd for the UK. Forsta Inc. participates in the EU-U.S. Data Privacy Framework and publishes a data processing agreement and a sub-processor list. European organisations should take into account that the parent company is American and should confirm the hosting location with the vendor.