Loop54 is a search-as-a-service product for eCommerce, aimed at eCommerce and marketing managers who want to improve the on-site search experience to raise sales and conversion. It ranks products by relevance, popularity and each visitor's preferences. According to its description it uses deep learning, largely automates search tuning, personalises results without extra setup and works in any language. Loop54 connects through a REST API and is built for larger enterprises. Implementation partners include Accenture and Columbus.
FACT-Finder acquired Loop54 in October 2021. FACT-Finder has a strong position in the DACH region and has worked in partnership with the Hamburg-based investor GENUI since spring 2021. According to the vendor, Loop54 has a large market share in Scandinavia. Public information names no hosting locations for Loop54 and no self-hosting option, and the product is proprietary. A European organisation should therefore have the hosting location and sub-processors set out contractually.