Doofinder is a hosted search and discovery platform for online shops. It combines AI-driven site search, product recommendations, category merchandising, a conversational shopping assistant and analytics on search and conversion data. It is aimed at eCommerce teams and is added to an existing store with a script or a plugin, for platforms such as Shopify, WooCommerce, Adobe Commerce, PrestaShop and BigCommerce. Custom shops connect through an API. The service is sold as a subscription.
Doofinder S.L. is a Spanish company with its registered office in Madrid, so it falls under EU law and the GDPR as well as Spain's data protection act. According to the vendor, Doofinder acts as a data processor for its customers, and a data processing agreement under Article 28 GDPR is available. The privacy policy does not name hosting locations or sub-processors, so a European organisation should check these in the data processing agreement before going live. The product is proprietary and is described as a hosted service.