Membrain is a B2B platform that combines CRM and sales enablement, aimed at companies with complex sales, long cycles and multiple stakeholders, mainly mid-sized to large organisations. It supports prospecting with playbooks, management of the active pipeline, account planning, coaching and development of sales staff, and an AI layer built on the customer's own sales process. Analytics, quotes, automations and integrations are also available. Membrain is delivered as a cloud service.
Membrain is a Swedish company: its legal entity, Upstream Business Solutions AB, is based in Stockholm. According to its sub-processor list, Google hosts the production systems in the US or in Europe (Sweden), and the customer can select the region. The privacy policy also names AWS and Microsoft and notes that data may be processed outside the EU/EEA; for AI features it lists US-based sub-processors, including OpenAI and Anthropic. Membrain is not open source. A European organisation should have the European region contractually fixed and review the sub-processors.