Clarity is a user-behaviour analytics tool from Microsoft that shows how visitors interact with a website. Its main features are session recordings, heatmaps and machine-learning insights. You add a tracking script to your site and review the results in a web dashboard. According to Microsoft, Clarity is free and has no traffic limits.
Clarity is a product of Microsoft, a US company. Data is stored in the Microsoft Azure cloud; the documentation names no specific data region. Customers in the EU contract with Microsoft Ireland Operations Limited, which has standard contractual clauses (SCCs) with Microsoft Corporation in the United States covering transfers between these group entities. Because Microsoft Corporation is the ultimate parent, US legislation such as the CLOUD Act can apply. For visitors in the EEA, the UK and Switzerland, explicit consent is required before Clarity sets cookies; without it, features such as full session recordings are limited.