EU Sovereignty Score
EU sovereignMarketingHeadquarters: FR

Positive User: sovereignty score and 8 European alternatives

Positive User, known as Sarbacane until May 2026 and sold outside France under the name Mailify, is a marketing automation and customer engagement platform. It combines CRM, emailing and automation and reaches contacts by email, SMS, WhatsApp, web and mobile push, live chat and mobile wallet. It is delivered as SaaS and is aimed at organisations that want a single platform from the first newsletter to automated customer communication.

The provider is Positive Groupe France, based in Hem near Lille. The group was called Groupe Sarbacane until 2022; that year it raised capital with the European fund EMZ, and in an earlier 2020 round the founder remained majority shareholder. The vendor names no foreign parent company. According to the vendor, the platform is built and hosted in Europe, with data in France and Germany. The vendor is based in the EU.

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Sovereignty score
71 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in the EU: European law applies
  • Data residency SOV-3100
    EU-only hosting
  • Cryptographic key sovereignty SOV-360
    Key management with a European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-655
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 10, 2026
HeadquartersFR (EU)Verified by hand
Sovereignty modelVendor-hosted (EU)Verified by hand
Data hostingEUVerified by hand
Open-sourceNoVerified by hand
GDPR-compliantYesVendor-stated
CategoryMarketing
TypeProduct
Websiteuser.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Positive User

The European alternatives to Positive User come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

84 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Positive User

Positive User is headquartered in FR and therefore falls under European law: the GDPR, NIS2 and the Data Act. No foreign legislation can compel access to your data.

Data is hosted exclusively in the EU, so Positive User scores best on data residency.

Positive User is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Positive User together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Positive User?

It depends on your use case. Strong EU alternatives to Positive User include AccuRanker, Actito and Acumbamail. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Positive User?

Our list of EU alternatives to Positive User is mostly commercial options. Browse the category on the map for open-source choices.

Is Positive User GDPR-compliant and where is the data hosted?

Positive User is headquartered in FR (EU) and hosts data in EU. That makes Positive User an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 10, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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8 European alternatives to Positive User — GDPR-compliant & EU-hosted · EU Sovereignty Score