Agentforce is Salesforce's AI agent platform. Its agents use large language models to understand customer interactions and decide next steps, drawing on CRM and Data 360 data, and they hand over to a human when a request is outside their scope. There are pre-built agents for customer service, sales, field service and IT service, among others, and organisations configure their own with Agent Builder. Agentforce is built on the Salesforce Platform and delivered as a cloud service, including via web, phone and Slack.
Salesforce is headquartered in San Francisco and falls under US jurisdiction, including the CLOUD Act. With the Hyperforce EU Operating Zone, customers can store and process data in the EU, supported by EU-based personnel. The Agentforce product page itself does not state a data location, nor where prompts for language models are processed. Agentforce has received second-level compliance recognition under the EU Cloud Code of Conduct, a code aimed at demonstrating GDPR alignment.