Salesforce CRM Analytics is the analytics capability Salesforce offers around its CRM. According to Salesforce, it provides contextual insights and predictions directly inside the Salesforce environment, so sales, service and management teams can review figures without leaving the CRM workflow. It is delivered as a cloud service within the Salesforce platform and is presented alongside Tableau and Tableau Next as a complementary product.
Salesforce is headquartered in San Francisco, United States, and is therefore subject to US law, including the CLOUD Act. The company publishes a Data Processing Addendum and refers to Article 46 GDPR and binding corporate rules for processors when data is transferred. Through Hyperforce, customers can choose the country or region where their applications run, including Germany and the United Kingdom, and the EU Operating Zone keeps data within the EU. Salesforce states that some products have components that run in other countries. For CRM Analytics, check the available regions and your contract terms with a European organisation's requirements in mind.