Splio is a CRM and marketing platform for B2C companies, particularly in retail, e-commerce, luxury, tourism and telecoms. It combines marketing automation, a customer data platform with analytics, and loyalty programmes with digital loyalty cards and coupons for mobile wallets. Predictive AI, powered by Tinyclues, selects audiences for purchase propensity, churn and reactivation, and a conversational assistant answers questions about CRM data. Campaigns run over email, SMS, RCS and WhatsApp. Splio is delivered as multi-tenant SaaS with a REST API, SFTP/CSV exchange, connectors and webhooks.
Splio SAS is headquartered in Paris, France, and acquired the Paris-based Tinyclues in 2023. According to its data protection page, the servers on which Splio processes and stores data are located exclusively in the European Union. Some data may be transferred outside the EU through certain sub-processors, under EU standard contractual clauses, and a third-party CRM tool may process data in the United States. Splio is proprietary software offered as a vendor-hosted service. European organisations should review the sub-processors in the data processing agreement.