Trustpilot is an online review platform headquartered in Copenhagen, where consumers publish reviews of businesses. Companies use Trustpilot's business services to invite customers to review, respond to feedback and show their rating on their own website. The service is delivered as a web platform, and the parent company Trustpilot Group plc is listed on the London Stock Exchange.
The controller for most platform data is Trustpilot A/S in Copenhagen, and the privacy policy says data processing agreements are in place with processors. The policy does not name its hosting providers or the storage locations, and it acknowledges that some processors may be located outside the user's country and that personal data of European users may be transferred outside the European Economic Area. A European organisation should review the processor list and transfer safeguards before using the service for customer communication.