Alchemer is a survey and customer-feedback platform for building online forms and surveys, collecting responses and running feedback workflows. It is offered online to businesses that want to gather customer experience data and connect it to other tools. The product was called SurveyGizmo until October 2020, when the company renamed itself Alchemer; the product itself did not change.
The company is headquartered in the United States, and in May 2022 the US investment firm KKR acquired a majority stake through its Ascendant fund. The company's help pages say that data from EU accounts is stored in a data centre in Frankfurt, Germany, and that the other data-location option uses US-based infrastructure. The help page was last updated in March 2026. Because the majority owner is American and one hosting option is in the United States, US law can apply. For a European organisation, the EU data-centre setting is the key choice, and the contract should be checked.