Be-Inc is a contextual writing coach that works inside Microsoft 365 applications such as Outlook, Word, PowerPoint and Teams, with a Google Workspace version in beta. It gives employees real-time suggestions on brand voice, clarity, tone and inclusive language, explains each suggestion and leaves the decision to the writer. Be-Inc is sold to organisations as a subscription service.
Be-Inc B.V. is based in Helmond, the Netherlands; its site names no parent company. According to the vendor, every component that processes text runs in the EU: Microsoft Azure for a safety and personal-data filter, Mistral for the language model and a European Postgres database for the knowledge base. Azure is a service of a US company, so the US CLOUD Act can be relevant even when hosting is in Europe. The vendor says customer texts are not stored or used for training, and a data processing agreement is available. The privacy statement says only that processing takes place within the EEA where possible. Request the security package and fix the regions in the contract.