Blueshift SmartHub CDP is the customer data platform built into the Blueshift marketing platform. It unifies behavioural, transactional and identity data into a single real-time customer profile. Marketers use that profile to build audiences without IT support and to personalise campaigns across channels such as email, push, in-app, SMS and web. Blueshift targets mid-market B2C and B2B2C companies, for example in retail, media, financial services and healthcare. The product is consumed as a cloud service.
Blueshift is headquartered in San Francisco, with offices in London and Pune. In June 2026 the acquisition of the company by BlueConic was reported. Blueshift operates data centres in the US and in the EU; according to the vendor, the EU data centre ensures that EU customers' data never leaves the EU region. It also participates in the EU-US Data Privacy Framework. For a European organisation this means choosing the EU region deliberately. Because the company is US-based, access by foreign authorities, for instance under the CLOUD Act, remains a relevant question.