Squeezely is a customer data platform, now called Spotler Activate. It collects behavioural data, stores and tags it in a single interface, and lets users build customer journeys visually across channels such as email, web, Facebook, Google and push notifications. A website personalisation toolkit with a recommendation engine is included. The product is aimed at improving e-commerce personalisation and conversion, and it is now part of Spotler's marketing software portfolio.
Squeezely was founded in the Netherlands. Spotler Group, whose address is in The Hague, announced its acquisition of Squeezely on 2 August 2021, and Squeezely customers have since been moved onto the Spotler brand. The sources consulted do not say who owns Spotler Group. Spotler lists GDPR (AVG) compliance and ISO 27001 certification and points to a Trust Center, but it does not state a data hosting location on the page consulted. The product is proprietary and not open source, so a European organisation should confirm the hosting region and subprocessors in its data processing agreement.