NGDATA Lily is the customer data platform from the Belgian company NGDATA, which focuses mainly on banks, insurers and other financial services providers. Lily builds a single view of each customer from online and offline interactions, keeps a profile per person with many scored attributes, and supports segmentation, next-best-offer recommendations and orchestration of messages across physical and digital channels, using machine learning and real-time analytics. According to KuppingerCole, the platform can be used on premises, in the cloud or as a managed service. NGDATA's website now calls the product the Intelligent Engagement Platform.
NGDATA N.V. is headquartered in Ghent, with offices in places including New York and Pune. A Belgian company is subject to European law, and no foreign parent company is documented. The sources consulted do not say in which region the cloud service is hosted; record that and any supporting sub-processors in the data processing agreement. With an on-premises deployment you keep the data under your own control.