Spotler ActivatePro is a customer intelligence platform known as CrossEngage until 2024. It gathers first-party customer data in one system and builds 360° profiles from it. No-code predictive models, such as customer lifetime value (CLV) and churn, allow marketers to work without a data scientist. Audiences are built with drag-and-drop and feed real-time campaigns across several channels. Data can be activated through ready-made email and mobile push services or via webhooks and SFTP. ActivatePro is delivered as a SaaS solution.
CrossEngage was founded in Berlin in 2015. The Dutch Spotler Group acquired it in December 2023, and since July 2024 the German unit has operated as Spotler DACH. The company is based in Berlin and its owner in the Netherlands, both EU member states, so there is no non-European parent company. According to the sub-processor list in the Spotler Trust Center, ActivatePro runs at hosting providers in Germany (including AWS, DigitalOcean, Telekom and Velia). Cloudflare additionally handles HTTP requests worldwide. The software is not open source.