Adobe Real-Time Customer Data Platform builds customer profiles from known and anonymous data of many enterprise sources and uses them to personalise experiences across channels and devices. It runs on Adobe Experience Platform and covers batch and streaming ingestion, identity and profile management, audience building, data governance with usage labels and policies, and activation of audiences to destinations. Teams work in the Experience Platform interface, while developers use APIs and SDKs.
Adobe is headquartered in San Jose, California, and is subject to US law, including the CLOUD Act. Adobe documents that Experience Platform is hosted on Microsoft Azure in several locations, and for a limited number of customers on AWS; the listed locations include the United States, the United Kingdom and the Netherlands, among others. The product is not open source. A European organisation should confirm in which hosting location its Experience Platform tenant is provisioned, and which Adobe services outside that tenant process data, before relying on European data residency.