Commanders Act is a French company whose PlatformX platform helps teams collect, analyse and activate marketing data. The offering comprises an Enterprise Tag Manager for server-side tracking of first-party data, an Ad Optimization Platform (Adloop) for campaign data and budget optimisation, and a Real-Time CDP. The CDP combines customer profiles from different sources, manages audience segments centrally and uses those audiences to deliver ads and experiences across channels. Marketing and data teams use the software through a web application.
Commanders Act lists a contact address in Paris. According to its website, its data centres are located in the European Union, and the site displays a GDPR badge. The website does not publish information about the owner or a parent company. The software is not open source and no self-hosting option is documented. For a European organisation this means a vendor with a European base and EU hosting. Check the data processing agreement for sub-processors and for any services used outside the EU, for example for content delivery.