Tracardi is a composable, API-first customer data platform engine that collects events from sources such as websites, apps, CRMs and CSV files and unifies them into customer profiles. Rules model incoming data, and the platform supports segmentation, personalisation and in-time messaging. It is aimed at teams that want to build a customised CDP and is installed by the user, with Docker as the main route. Tracardi offers a free edition and a paid commercial edition with additional features such as extra event collectors and scheduled segmentation.
The Tracardi GitHub organisation lists Poland as its location. The source code is published under MIT with the Commons Clause. That permits use inside your own organisation but not white-labelling, hosting it for paying users, or selling products whose value rests mainly on Tracardi, which requires a commercial licence. It is therefore source-available rather than open source in the strict sense. Because you run it on your own infrastructure, a European organisation decides where the data is stored and processed.