Zeotap is a customer data platform (CDP) that cleans and unifies raw data into customer profiles, enriches audiences with deterministically matched identifiers (Audience Boost), orchestrates journeys across channels and triggers personalised content in real time. ZeoAI adds agents for targeting and for building segments through conversation. Marketing and data teams use it either as a packaged platform managed by Zeotap or as a composable CDP that runs inside their own data warehouse, including as a Snowflake Native App.
Zeotap is operated by zeotap GmbH in Berlin, Germany, and describes its privacy approach as "Made in Germany". In the composable, warehouse-native option the data stays in your own warehouse, so its location follows your own set-up. For the Zeotap-managed option, the vendor's documentation does not state hosting regions, so European organisations should ask for the data location and sub-processors in writing. Zeotap is proprietary software and not open source.