Front is a customer operations platform that brings shared inboxes, ticketing and a knowledge base into one workspace for support, sales, operations and account management teams. It handles email, live chat, SMS and WhatsApp conversations and adds AI features: agents that resolve requests, an assistant for complex cases, and automated quality and satisfaction scoring. Front offers prebuilt integrations with other tools and is delivered as a cloud service with a desktop app.
Front is a US company. According to its data hosting policy, it uses Amazon Web Services as its primary cloud provider and lets customers choose a primary hosting location for customer data, either the United States or the European Economic Area, by contacting their account representative or support. If no region is chosen, Front may select one. Backups and logs are kept in the chosen region but may be processed outside the EEA and the US. A European organisation should therefore request the EEA region explicitly and review the integrations that receive data.