Lemnisk Real-Time CDP is a customer data platform for large enterprises, mainly in banking, insurance, retail, telecom and travel. It ingests event and profile data through SDKs, APIs and files, links identifiers into one user profile and lets marketers build audiences without code. Those audiences are activated through email, SMS, WhatsApp, push and advertising platforms, with journey orchestration and an in-house AI engine for behaviour prediction. The platform is offered as SaaS, with a private deployment option on top of the customer's existing data warehouse.
Lemnisk is based in Bengaluru, India, with offices in places including Singapore, Dubai and Boston. Bharti Airtel took a minority stake of around 8 per cent in 2022. The company cites bring-your-own-key, role-based access control and SOC 2 and ISO 27001/27018 certifications. It does not publish which hosting regions are available for the SaaS offering, so ask before signing. A European organisation would then be using a non-EU provider and has to justify any transfer outside the EU legally.