Loom is a tool for recording your screen and camera and sharing short videos as asynchronous messages. Teams use it for explanations, product demos, feedback and handovers without needing a meeting. Recordings can carry comments, transcripts and AI-generated summaries. Loom is delivered as a cloud service with a web app, desktop and mobile apps and a browser extension.
Loom is part of Atlassian, which is headquartered in San Francisco, United States; Loom's privacy policy points to Atlassian's. Atlassian offers data residency for Loom in Germany (Frankfurt) and the United States (Oregon). Videos, comments, transcripts and AI-generated content then stay within the chosen region, while authentication, session data, user settings and organisation membership are processed outside it. The region is fixed when the workspace is created and cannot be changed afterwards. For a European organisation it therefore matters to choose the Frankfurt region at set-up and to take the US parent company into account.