This category covers photo editing and management, video editing, colour grading, media asset management and the cloud storage and collaboration around creative work. Organisations use it for marketing material, training videos, product images, internal communication and archives of event footage.
Creative work produces large files that are expensive to store and slow to move, which is the first lock-in factor. The second is the project format: edits, layers, presets, colour profiles and timelines are often saved in a proprietary structure that only the originating application reads fully, so an archive of raw footage may stay usable while the finished edit does not. Cloud-based review tools raise the question of who can see unreleased material, and generative features raise questions about what happens with the assets you upload. Licences for fonts, stock media and music add further portability constraints.
When choosing a European option, test import and export with your existing files, check support for open interchange formats for timelines and metadata, look at performance on your hardware, and ask whether rendering and review can run on infrastructure you control. Perpetual licences or offline use help if you must be able to open old projects years later. Adobe's Creative Cloud is the usual reference point for features.