Non-EU vendorAnalyticsHeadquarters: NZ

Matomo: sovereignty score and 8 European alternatives

Matomo, formerly Piwik, is a web analytics platform positioned as a privacy-focused alternative to Google Analytics. It reports on pages, traffic sources, conversions, events, funnels and segments, and adds A/B testing, heatmaps and session recordings. Privacy options include cookieless tracking, data anonymisation, access controls and raw-data export. Matomo can be used as Matomo Cloud, hosted by the vendor, or as a free on-premise installation on your own PHP and MySQL or MariaDB server.

The software is open source under the GPL v3 or later. The company behind it, InnoCraft Ltd, is registered in Wellington, New Zealand, and works remotely; transfers from the EU to New Zealand rely on the European Commission's adequacy decision. According to its data processing addendum, Matomo Cloud is hosted on Amazon Web Services in Frankfurt, with backups in Dublin. Self-hosting lets a European organisation keep all analytics data on its own infrastructure. Matomo reports ISO 27001:2022 certification.

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Sovereignty score

79 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-250
Headquartered outside the EU (NZ)
Data residency SOV-3100
EU-only hosting
Cryptographic key sovereignty SOV-390
Self-hostable: encryption keys under your own control
Freedom from lock-in SOV-680
Open source: low switching costs
Source & runtime sovereignty SOV-4 · SOV-675
Source code auditable, forkable and self-hostable

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked July 2, 2026

Headquarters	NZ (OTHER)Verified by hand
EU adequacy decision	Yes — found adequate by the European CommissionVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	EUVerified by hand
Open-source	YesVerified by hand
GDPR-compliant	YesVendor-stated
Compliance documents	3 published, see belowVendor-stated
Hosting signal	AMAZON-02 - Amazon.com, Inc., US (US)Technically measured
Category	Analytics
Type	Product
Website	matomo.org ↗

The hosting signal shows the network that serves the vendor's website, often a CDN, and not necessarily where the service or your data is hosted. How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Matomo

The European alternatives to Matomo come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

48 European Analytics vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Matomo

Matomo is headquartered in NZ, outside the EU. Contracts and data therefore also fall under non-European law. The GDPR applies through contractual terms, but in a conflict with local legislation you have less certainty than with a European vendor.

Data is hosted exclusively in the EU, so Matomo scores best on data residency.

Matomo is open source. You can audit the source code, self-host the software and keep the encryption keys under your own control. Switching is easier because data and software are not tied to a single party.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Matomo together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Matomo?

It depends on your use case. Strong EU alternatives to Matomo include GoAccess (self-host), Offen and Plausible. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Matomo?

Yes. Open-source EU alternatives to Matomo include GoAccess (self-host), Offen, Plausible, Counter and Friendly Analytics. These keep your data fully under your own control and let you self-host if you want to.

Is Matomo GDPR-compliant and where is the data hosted?

Matomo is headquartered in NZ (OTHER) and hosts data in EU. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on July 2, 2026.

Sources

This record was checked via the vendor's website and legal notice during the full audit of June and July 2026. Source links have been recorded per record since 20 September 2026.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

Data Processing Agreement (DPA): matomo.org/matomo-cloud-dpa/
Security page / trust center: matomo.org/subcategory/compliance/
EU hosting documented: matomo.org/blog/2026/07/data-sovereignty-vs-data-residency/

Provenance of the links above:Vendor-stated

Links checked on September 21, 2026.

Digital sovereignty in Analytics

Analytics: Business intelligence, data visualisation, web analytics. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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