SugarCRM, now operating under the name SugarAI, is a CRM platform for B2B companies, notably in manufacturing, wholesale and distribution. The offering includes Sugar Sell for sales automation, Sugar sales-i for sales intelligence drawn from the ERP system, Sugar Serve for customer service and Sugar Market for marketing. Workflows can be configured with no or low code, a marketplace offers third-party apps, and integrations with ERP systems are available. The software can be deployed in the cloud or on-premises.
The company, SugarAI Software Inc., is a US corporation incorporated in Delaware. According to its privacy policy, personal data is stored in systems in the United States or with affiliates and service providers around the world; for transfers from the EEA it relies on the EU-US Data Privacy Framework and standard contractual clauses. The product is not open source. As a US vendor, it falls within the reach of the CLOUD Act, so a European organisation should check the chosen hosting region and the contract terms carefully.