Addingwell offers server-side tagging, built on Google Tag Manager server-side, which routes tracking requests from the visitor's browser through a server controlled by the customer. Its aim is to keep analytics and advertising events working under ad blockers, browser restrictions and cookie limits. The product is aimed at acquisition and web analytics teams, data protection officers and agencies. Customers set up a custom domain and work through a web interface.
Addingwell is a French company. In 2025 the French privacy technology company Didomi acquired it, with support from the investment firm Marlin Equity Partners, and Addingwell now operates as part of the Didomi group. The vendor refers to flexible and multi-region hosting but does not name specific regions in its public material, so customers should confirm where event data is stored. The product page describes built-in GDPR compliance, and European organisations can ask for a data processing agreement.