econda is a German provider of web analytics and personalisation whose products are now sold under the DYMATRIX brand, after econda and DYMATRIX joined forces. econda Analytics is now DYMATRIX Web Analytics and econda Personalization is now DYMATRIX Personalization, part of the DYMATRIX Customer Experience Platform. DYMATRIX Web Analytics is a cookieless, server-side tracking tool for online shops, websites and apps, with reports, heat maps and a daily raw-data export. The product pages describe analytics and personalisation rather than a standalone tag manager.
DYMATRIX GmbH is a German company with its address in Stuttgart. The vendor states that the analytics service is made and hosted in Germany and that its data protection is TÜV-certified; its privacy statement says data collected with its own technologies is not transferred to third parties or third countries. The software is proprietary and no open-source or self-hosted edition is described. For a European organisation this is a vendor-operated service under German jurisdiction; hosting details and subprocessors should still be confirmed in the data processing agreement.