TAGGRS is a hosted platform for server-side tracking, founded in 2022. Its main product is managed hosting for server-side Google Tag Manager, with events routed through the customer's own subdomain. It also offers a Meta CAPI Gateway, which sends consented first-party data to Meta through the Conversions API, and a free Tracking Checker that audits pixels, server-side connections, cookies and consent settings. The service is fully managed, works with any CMS, CMP or marketing tool, and TAGGRS specialists handle technical updates.
TAGGRS is headquartered in Heerenveen, the Netherlands. According to the company, its infrastructure is European and independent, run with the provider UpCloud, and it states GDPR compliance and ISO 27001 certification. The homepage does not name specific data-centre locations. Because the tagging server runs on infrastructure managed by TAGGRS, an organisation that needs to know the exact country of processing should ask for it in writing.