TagCommander is the former name of Commanders Act, a provider of tooling for collecting and activating marketing data. The company was founded at the start of the 2010s under the TagCommander name. Its Enterprise Tag Manager supports first-party and server-side data collection, with scripts that transform and enrich data before it is distributed server-side, and with data-quality and governance controls. The platform also includes a real-time customer data platform, a cookie scanner, a cookie consent system and, since the acquisition of Adloop in October 2023, ad optimisation and attribution. Organisations use it to manage tags and data flows from websites and apps to advertising and analytics partners.
Commanders Act presents itself as a European company and states that its data centres are in the European Union. The pages consulted do not name a headquarters or a parent company. A European organisation should ask for the exact data-centre locations and sub-processors in the contract.