Adobe Experience Platform Tags (formerly Adobe Launch) is Adobe's tag management system. Organisations use it to deploy and manage analytics, marketing and advertising tags on websites. It works with extensions (packages of JavaScript, HTML and CSS), a rule builder with events, conditions and actions, and data elements. Teams build libraries in parallel and publish them through a permission-based approval process. Deployments can be automated through the Reactor API. Adobe delivers the service as a cloud product, part of Adobe Experience Platform.
Adobe is a publicly listed company headquartered in San Jose, California, and therefore falls under US jurisdiction, including the CLOUD Act. For Experience Platform, Adobe documents several hosting locations on Microsoft Azure, including Amsterdam and London alongside Virginia and others; its documentation does not name a separate hosting location for Tags itself. The product is proprietary and not open source. A European organisation therefore remains dependent on a US vendor.