Blotout provides managed signal infrastructure for direct-to-consumer brands and the agencies that work for them. The offering covers signals and measurement, agency software, support and governance. Products include EdgeTag, a first-party data infrastructure for server-side tracking, and Consent for region-based consent management. According to the company, EdgeTag runs on Cloudflare Workers at the network edge.
Blotout, Inc. is a US company; its privacy policy says the services are hosted in the United States and that information is stored and processed on US servers. For transfers from the EEA, the UK and Switzerland the policy refers to Standard Contractual Clauses or consent. The website lists GDPR support and region-aware enforcement for the EU and UK, and states that no personal data is required to operate the service; a data processing agreement should be requested separately. For a European organisation this means measurement data sits with a US provider, with exposure to the CLOUD Act. The software is not open source.