Cloudflare Zaraz is a tag management service that lets websites manage and offload third-party tools such as analytics, advertising pixels, chat widgets and marketing automation. Instead of loading each tool directly in the visitor's browser, Zaraz runs them in the cloud on Cloudflare's network, which Cloudflare says improves speed and security. The service includes its own consent management module (CMP), a web API and the option to add custom Managed Components. Zaraz is a cloud service configured through the Cloudflare dashboard.
Cloudflare, Inc. is headquartered in San Francisco, California, and is subject to US jurisdiction, including the CLOUD Act. Zaraz's documentation names no region where processing takes place and describes no separate EU option. Its settings can truncate part of the IP address and strip details from the user agent before data reaches tools. The consent module helps with GDPR and ePrivacy, but customers must assign their tools to purposes themselves. Cloudflare offers a data processing addendum that includes standard contractual clauses.