Stape is a hosted platform for server-side tagging. Its core product is hosting for Google Tag Manager server containers. It also offers gateways for the Meta Conversions API, TikTok Events API and Snapchat Conversions API, a gateway for server-side Google Analytics and Google Ads, and power-ups such as bot filtering and a data store for enrichment. The service is a managed offering, with private clusters and custom SLAs for enterprise customers. The company was founded in 2021 and says on its about page that it is self-funded.
Stape describes its server hosting as global or European and says EU hosting for server-side Google Tag Manager has existed since August 2022. For EU customers, the terms of use are concluded with Stape Europe OÜ, registered in Tallinn, Estonia. The privacy notice, however, names Stape, Inc., registered in Wilmington, Delaware (USA), as controller and allows transfers outside the EU under standard contractual clauses. A European organisation should confirm in writing which entity contracts, which server region is used and where data is processed.